In the heat of the game, any pass you make or tackle you attempt can win or lose you the match. Elite sport is all about decision-making under pressure, and this is no different in business.

Data and insights provide elite sports teams and coaching staff with the competitive advantage they need to make incremental gains across the pitch. The world of business is ensuring analytics are being implemented to create improvements in the boardroom too.

So, we are extremely proud to announce a strategic and global partnership with the British & Irish Lions for the Qatar Airways British & Irish Lions Tour to Australia 2025, as we continue to drive performance both on and off the pitch.

The agreement will see the ActiveOps branding on screen as the presenting partner for the match data analytic graphics across the television broadcasters in the UK & Ireland, Australia, South Africa, and the worldwide television feed, across all 11 fixtures in the tour.

The British & Irish Lions will begin Tour preparations in Dublin, playing a historic match against Argentina at Aviva Stadium on Friday, 20th June, before departing for Australia.